Digital content
In 2024, I copy edited, proofread and, where necessary, proof edited more than 30 documents – landing page, guides, templates, examples, needs assessment request and learning resources – for Ambitious about Autism's Careers Education Framework (CEF).
The CEF is an online interactive guide intended to support careers leaders and other professionals to offer effective careers education for autistic young people.
In 2022–24, I researched, structured, did all copywriting and optimised content for all pages covering
a comprehensive range of topics for Young Epilepsy's information portfolio for its
website rebrand and relaunch (above, left).
Sections included Information About Epilepsy and Parents and Carers,
as well as the Guide for Schools and Health Services and Research. Where needed,
I reviewed and updated content according to current NICE treatment guidelines.
I also created content for all pages for the Choosing St Piers, Student Wellbeing and
Curriculum sections of the related St Piers School & College website.
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Additionally, I edited, from AI-generated transcripts, five blogs by young people, aged 10 to early 20s,
for Young Epilepsy's Understand My Epilepsy campaign.
In 2021–22, I researched, structured, did all copywriting, referenced and optimised content for multiple
pages for the Communicating, Safeguarding, Conditions and Disabilities, SEND Support,
Life Stages, Sports and Physical Activities, and Benefits and Money sections of the
Sense website for its 2022 relaunch (above, right).
Ambitious about Autism's Right from the Start guide to autism in the early years for parents, and its prospectus for the Rise School: detailed line editing of all content, including substantial rewriting where needed, and proofing/marking up final layouts.
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Two online articles for UNISON, expanded from interview material gathered for an article I wrote for the membership magazine U.
Three of 36 Action on Hearing Loss factsheets I worked on in 2017: researching, editing, liaising with numerous contributors, doing all copywriting and proofreading content. Healthcare factsheets in the range were produced to meet The Information Standard.
Action on Hearing Loss blog and, with a focus on SEO and metadata, two benefit-led, consumer-facing product copy samples. I did all copywriting for more than 50 such products in 2018 that quickly saw increased sales. Right: One edition of 12 light and snappy online retail newsletters I wrote in 2014.
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