Campaigns and fundraising materials
copywriting, editing, research, creative concepts
proofreading and proof-editing
In 2017, I sourced the 1920s image and did all copywriting for this exhibition backdrop display and menu-style handout material for Action on Hearing Loss's (now RNID) Speak Easy campaign, when it was featured at a major hospitality sector exhibition.
The campaign's key aim was to address the issue of noisy restaurants, bars and cafes, and encouraged diners to share their experiences on social media and restaurant
review websites such as TripAdvisor.
It sought to highlight venues with poor acoustic environments, where conversation can be difficult, and those with pleasant acoustic conditions where conversations can more comfortably take place. The ultimate goal was to influence the hospitality industry
to create acoustically comfortable and accessible venues for all, including
people with hearing impairments.
I also edited the tie-in article above, to promote the Speak Easy campaign, which featured in the organisation's membership magazine, as well as other features, news updates and other content that featured in the organisation's Volunteer Focus publication and in its Policy and campaigns Newsletter.
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A small selection of Action on Hearing Loss's (now RNID) fundraising information leaflets: Be part of the Action, How to hold a charity fun day!, How to hold a coffee morning and How to fundraise at work. I did the line editing, proofreading and proof-editing of all copy, providing
new copywriting where required.